An event plan is a guide for all the components of your event. Also called an event management plan, this tool organizes all of the steps and key information that go into running an event.
Whether you’re neck-deep in conference planning or setting up your first small park event, an event plan serves as your North Star as you prepare for the big day. Regardless of the size of your event, a good plan covers the same essential components (which we’ll cover in the next section!).
These components become an event management plan when they’re worked into SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and objectives, as well as a timeline. To identify your timeline, we recommend working backwards from your event date with a workback schedule.
A big part of knowing how to run an event successfully is keeping all of the components in one place—which is where an event plan comes in! With a clear event plan example, all you need to do is fill in the blanks.
Your event management plan should cover:
While this may feel like a daunting list, we’ve created a step-by-step breakdown of each element and everything you need to know to get started.
Planning a successful event comes down to following these 13 steps:
Ready for the complete breakdown on how to plan an event with these steps? Let’s dive in!
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